Welcome to Bunnings Trade. Not a trade customer? Go to bunnings.co.nz
Our growing omnichannel ecosystem of trusted Bunnings channels allow your brand to reach millions of retail and trade customers at every stage
of the Bunnings shopping journey – from inspiration and research, all the way through to purchase and ongoing brand advocacy.
A campaign Hammer Media drives meaningful results and returns to partners, while keeping customer needs front-and-centre, allowing your brand to connect with our Bunnings shoppers in a way we’ve never unlocked before.
14.8m+ customers reached across AU & NZ each month
Winner of Australia’s most trusted brand in 2023 & 2024
6m+ contactable customers across AU & NZ, including Retail and Trade customers
Over 1.9m people read the Bunnings Magazine every month – higher than any other Home & Lifestyle Magazine in Australia
Access the right combination of Bunnings’ exclusive channels to meet any objective – from In-store Screens and Radio, to our eDMs, Magazine, Website and more. Plus, activate Bunnings’ first-party audiences on external platforms like Google & Meta to maximise your campaign effectiveness.
Awareness
Build relevant reach with Bunnings shoppers to keep them familiar with your brand
Consideration
Give them the information and inspiration they need to believe in your products
Purchase
Remain front-and-centre as they make their decision to buy – in-store or online
Make a strong first impression
Prime customers at entry with our highest impact assets. Entry screens allow you to reach shoppers right as they arrive through the carpark and/or front entrance.
Target them in the right places and moments. Adjust your creative messaging based on time of day, day of week, and state-based location at up to 150 of our most-visited stores.
A quick window of unmissable real estate - 7 seconds of video and / or still images allow you to speak to shoppers in a moment of very high attention.
Make your existing audio assets work harder
Complement a broader audio strategy with a solution that delivers highly targeted reach. Speak directly to shoppers in the moment when they are weighing up brands and preparing to make a purchase.
Tailor messaging to play at specific times of day, or days of the week. For targeting a Trade audience, Bunnings Radio for Trade runs from 6am to 9am on weekdays – the time that our Trade shoppers are stocking up for the day ahead.
The most visited and trusted website in Home and Garden in Australia
The Bunnings website reaches millions of engaged, in-market customers at critical touchpoints in their shopping journey.
As of December 2024, bunnings.com.au was the #1 most-visited website of any brick-and-mortar retailer in Australia, with 6m more monthly visits than our nearest competitor, and the #3 retailer overall. *
Each month 14.8 million** customers come to our site to be inspired by D.I.Y. and home improvement content, and to research and compare products before heading into a physical store.
A curated selection of helpful content.
From getting your deck ready for summer, to painting the nursery in time for a new bub, our eDM delivers the latest DIY ideas, advice and products directly from Bunnings experts.
Our most engaged shoppers
Bunnings emails reach one of our most high-value audiences: over 4.5m customers who have opted-in to receive Bunnings eDM content weekly.
Australia’s #1 Home and Garden magazine
Our 1.9m-strong audience is bigger than any other Home and Garden magazine, and last year it grew by 226,000 – 30x faster than our nearest competitor.
Help D.I.Yers dream it, plan it, and do it
Our readership – who are made up of mostly homeowners – are 46 per cent more likely to spend $5k+ on a renovation. Engage with and motivate this audience to take on their next project by providing them with practical advice and product recommendations from your brand.
A dedicated resource for Trade customers.
Bringing together everything relevant to their trade, like industry news, tool reviews, and business expertise - all in one place. Plus, timed issues like the tax special help Trade shoppers stay ahead.
A combination of reach and trust
Pair the efficiency and scale of social feeds with the recognition of Australia’s most trusted retail brand*.
Optimise with Bunnings’ consumer data
Bolster your social targeting by leveraging Bunnings in-store shopper data and loyalty-based segments, delivering 1:1 targeting with minimal wastage.
Prioritise your brand whenever shoppers search
Simply and easily promote your products to millions of Australian shoppers across Google Search, with the added benefit of the Bunnings brand helping your products stand above competitors and attract shoppers.
Rather than keywords, Shopping Ads use the product attributes already present in the Bunnings Product Feed to show your ads in relevant searches, helping to increase the quality of your leads by featuring your existing product information directly in the ad.
Efficiently bring scale to your videos
Use the reach of YouTube to deliver mass awareness without the level of investment required for broadcast. Assets include 6-second un-skippable bumpers, or 15-second skippable.
YouTube brings the added benefit of advanced targeting - including users’ demographic, location, interest and transactional data - with minimal wastage.
YouTube video over-indexes strongly with 18–34-year-olds, making it an ideal way to make inroads with emerging category buyers.
Break through with audiences at scale, using the familiarity of Australia’s most trusted retail brand
From the bold visuals and iconic jingle to the friendly faces of our team members, Bunnings video assets provide instantly recognisable appeal that grabs attention and ensures cut-through for your product and brand.
Beyond delivering broad reach, your video ad can become a conversion campaign by making it shoppable. On either YouTube or BVOD, target your video to only the high-intent shoppers, with prompts that allow them to shop your ad directly from their smart TVs or mobile devices
